Wednesday, June 27, 2007

If You Ignore What Buyers Want You'll Be The Only One To Lose Out


Real estate prices are determined by the buyers and Realtors analyze their local markets to determine pricing for listings unfortunately many sellers are deciding their properties value 'bedamned' what the market and their Realtor is telling them.

The percentage of double income households hovers around 60% and personal savings rates are at record lows. As well single women are buying real estate at record numbers. There is a direct correlation between these numbers and residential real estate purchases which is being ignored by the majority of home-sellers and not stressed anywhere near enough by many listing Realtors.

See where this is going?

I'm not talking about the affect these numbers have on price. I'm talking about what buyers expect for the price.

We hear it all the time now, buyers want a property that is in 'move-in-condition'. Well no wonder! The majority of households have no time to update their residential purchases. This is a huge determining factor in the product buyers are looking for when they purchase real estate.

Yes, product. When you sell your property, it is a product. Buyers have a wish-list and savvy sellers, who realize the change in market demands and hire home stagers to prepare their property for market, will profit.

Buyers will pay a premium if the work is done for them.

If a seller doesn't prepare their property (product) for the market, the market will punish them. When not prepared, listings look tired and dismal when compared to competing 'prepped' listings. Punishment for not being market savvy: long listings, price reductions and tons of stress and frustration for everyone.

Statistics and market analysis is done for a reason. In real estate sales home stagers specialize in educating and meeting market demands. If you are going to be selling any time soon you will serve your interests best by consulting a market specialist, a professional home stager first off.

Thinking of selling soon? Here's the process in today's market:




  1. Consult with home stager who specializes in your market


  2. Accomplish tasks set out by home stager


  3. Select your Realtor


  4. List


  5. Sell fast and for the best price in your market


  6. Refer you home stager to help friends and family to help them take advantage of todays real estate market!


Dane Caldwell is the Lead Design Consultant for Toronto's 2 Hounds Design + Home Staging. 2 Hounds specializes in vacant downtown Toronto houses, condos, lofts and towns.



In Toronto Dane can be reached directly at 416-418-5919 and in the Durham Region at 905-240-6565.




www.2-hounds.com
www.gtastaging.com
www.2-hounds.blogspot.com




Copyright(c) 2 Hounds Design + Home Staging. Use of 2 Hounds material is allowed only if properly attributed to us!

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