Who's Brand is Your Stager Selling?

As Home Stagers we are selling a 'brand'...and I don't mean our staging business. Our business will florish if we are good at what we do.

My concern is for my clients (the seller).

As a decorator who stages, the clients property is the brand I am selling.

'The one essential truth that shines through every (marketing) strategy is that for a product or service to be successful it must start with a good or pleasant experience at the first customer touch point. That experience can be with the actual product or service, or it can be a great experience with the marketing initiatives themselves. The experiences can be external, or something can be designed to trigger a positive internal experience. Either way, it's the initial interaction/experience with a brand that helps the customers begin to define it as they see it and to bond with it or not.' - Erik Hauser

This is why we recommend staging as much if not the whole property rather than just a few rooms (now I know most budgets don't allow this...but I'm hoping this post will provide some insight to help understand the need.

A bonus to the great experience we provide:

'Why is it a surprise that a good or pleasant interaction, all by itself, gets people talking? We've always known that if we have a good experience with anything we tell our circle of friends and family. It comes from our basic human desire to share. We want those close to us to have the same great experiences that we've had, and we want to talk about them.' - Erik Hauser

Deliver a great experience and people will talk...deliver a bad experience and people will talk even more. Remember, WOM works both ways!

My final words: the sale of Real Estate begins and ends with experience; what experience is your client's brand creating?

Dane Caldwell - Lead Design Consultant of Toronto's Boutique Staging Firm 2 Hounds Design
http://www.2-hounds.com/
416-418-5919